The ADCOLOR Conference
Presented by Facebook, and Google & YouTube 2020 | Virtual
The theme for this year’s conference, “Pull Up”, was about turning words into deeds every single day. ADCOLOR’s virtual platform shared the opportunity to go beyond the conference and dispense content. And we delivered by producing experience boxes for our attendees ensuring we gave a nod to our fellow Black and Brown owned businesses.
Box Products Featured:
The 125 Collection
Son of a Southern Chef: Cook with Soul
Pipcorn: Heirloom Snacks
Partake Foods
Ancient Provisions
Trade Street Jam Co,
It’s Nola Sassy Mango Mansala
Matchabar Pink Lemonade Matcha
Topo Chico
In collaboration with MAS Event & Design
Services
Creative Direction + Graphic Design
Production Management + Technical Direction
Fulfillment Management
Product Sourcing
Shoutouts to our agency partner MAS Event + Design and our partner in crime The Goods Mart NYC!
Spotify X Burna Boy
Presented by Spotify 2019 | Brooklyn, NY
The installation Burna Bank was in collaboration with Spotify who had recently launched their Afro Hub “celebrating diverse music, cultures and communities.”
Inspired by Burna Boy's latest studio album, African Giant, we featured a unique ATM dispensing custom collectible bills designed by artist Sajjad Mussa. Each bill was inspired by Burna Boy's Nigerian roots and his quest to call out corruption in the disproportionate distribution of wealth.
Although the Burna Boy Banknotes did not hold monetary value, they represented “the collective will to overcome oppression and build wealth” and for that, we stand!
In collaboration with Spotify
Services
Production Staffing + Support
Front of House
YouTubeBlack Brand Summit
Ponce City Market - Atlanta, GA | 2019
Empowering brands and creators to evoke change on their platforms, our 3 day event was held in the HOTlanta, where we took over the Moxy and AC Hotels and Ponce City Market.
We partnered with local black-owned businesses including food trucks, dance troupes, makeup brands, leather vendors, and tea shops.
We curated three unforgettable content, aligning brands and avertisers with their preferred target audience and equipping them with different ways to target Black creators.
Special moments include: a family reunion-style BBQ, a retro Glam Suite, a night of skating at the legendary Cascades and performances by skate crews and step teams and ending with an afrobeats afterparty and a night of carnival games and fun at Skyline Park.
In collaboration with MAS Event & Design
Services
CREATIVE DIRECTION & PRODUCTION DESIGN
ACTIVATION INSTALLATIONS
GRAPHIC & SCENIC DESIGN
LIGHTING & AUDIO DESIGN CONTENT
PRODUCTION MANAGEMENT & TECHNICAL DIRECTION
CONSTRUCTION DRAWINGS & SITE LAYOUT
SHOW DIRECTION
TALENT MANAGEMENT & HOSPITALITY
YouTubeBlack FanFest
Presented by YouTube 2018 | Howard University, DC
This corporate initiative sought to support and amplify the voices of creators of color. In producing a festival-style concert at Howard University, our red carpet affair led into a super lit two-hour concert.
You know we had to bring out the best in comedians, vocalist and steppers.
HU’s “Showtime” Marching Band, kicked off the show, featuring musical performances by Ari Lennox, Ceraadi and Jhené Aiko; comedy from KevOnStage and TPindell and interactive hijinks from Dormtainment (who hosted the show)!
We created a unique game show, Family Feud Noir, and included surprises and spectacles such as “durag cannons”- (firing durags into the crowd) - and is it really a link up if we don’t hit that “Swag Surf”?
Services
Content Creation + Asset Management
Production Management + Technical Direction
Script Writing + Show Direction
Stage Management + Show Calling
Talent Management + Hospitality
Shout outs to our agency partner Good Sense + Co.
Our Capabilities
Experiential Design + Event Production
Content Creation + Asset Management
Production Management + Technical Direction
Script Writing + Show Direction
Stage Management + Show Calling
Talent Management + Hospitality
Diversity + Inclusion + EQUITY
Better Alignment + Deeper Connection with Diverse Consumers
Visibility to Potential Negative Impact
Better Appeal to More Diverse Consumers
Access to well honed producers, creatives and technicians of color